Better Financial Conversations Start Here

Financial Virtues is a research-driven survey tool that helps Financial Advisors to personalize interactions by efficiently assessing each client’s unique behavioral biases.

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Five minutes. 19,000+ report variations.

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Behavioral Finance Made Easy


Financial Virtues Survey

Research-driven survey that identifies an investor’s strengths, biases, and stress behaviors along with communication preferences and decision-making patterns.


Comprehensive Behavioral Finance Reports

Client- and advisor-specific reports that build understanding and introduce concrete action plans.


Support & Guidance

Supplementary resources that break down the insights and help Advisors integrate the strategies with existing processes.


The Financial Virtues Solution

Our signature solution uses a 5-minute survey to identify each investor’s unique approach to managing their money.

Helpful Tools to Streamline Your Process

Financial Virtues comes complete with a dynamic dashboard center that offers a big picture overview of your clients and practice. Here, you can download reports, analyze your Bull™ breakdown, and sort through your data in a single, centralized location.

Behavioral Finance is Hard to Apply. Financial Virtues Makes It Easy.

Financial Virtues assesses 18 behavioral biases:
  • Affinity
  • Anchoring
  • Confirmation
  • Conservatism
  • Endowment
  • Familiarity
  • Herding
  • Hindsight
  • Illusion of control
  • Loss aversion
  • Mental accounting
  • Outcome
  • Overconfidence
  • Recency
  • Regret aversion
  • Self-attribution
  • Self-control
  • Status quo
Why Atlas Point?

The Atlas Point Difference

Behavioral Science Applied

Character Science based report that highlights decision making styles and communication preferences.


Four investor profiles (Bulls™) and 19,000 report variations to address each client’s fears, needs, strengths, and stress behaviors.

Actionable Insights

Clear identification of behavioral biases and an action plan for guiding the conversation.


Tools that blend seamlessly with existing strategies for a comprehensive overall approach.

“I was surprised what little effort Financial Virtues took for the benefit it provided me.”

Burl, 59

“It’s awesome! The only topic that has ever caused friction in our marriage is financial decisions. Financial Virtues is a “game-changer” for these discussions.”

Joe, 57

“Where was Financial Virtues when I retired many years ago?  This would have helped an Orange Bull make better financial decisions!”

Ken, 73

“I loved how user friendly Financial Virtues was as well as giving me lots of valuable information about myself and how I approach financial decisions.”

Renee, 31

What You Get With Each Survey

The Financial Virtues assessment delivers actionable insights and simple strategies that you and your client can implement immediately.

  • Client Report – Preferences, communication styles, and top three behavioral biases
  • Advisor Report – Custom tips and coaching prompts for each unique client
  • Investor communication preferences and decision-making styles
  • Ongoing support and resources that expand on the insights
How it Works

Getting Started is Easy


Take the Survey

Spend five minutes taking the Financial Virtues assessment. Understanding your own biases and tendencies will help you to better serve your clients.


Download Your Report

After completing the survey, review your report and use our resources to learn more about interpreting the results.


Maximize Financial

Incorporate the takeaways and cultivate meaningful client relationships. Our supplementary tools and resources will help you to make the most of the Financial Virtues survey as your practice evolves.

Experience Financial Virtues