Amanda LaFerriere

As Chief Product Officer, Amanda LaFerriere leads the company’s product strategy and vision for revolutionizing the financial landscape by leveraging BeFi (Behavioral Finance) intelligence, personalized learning, and expert coaching enabling leaders and advisors to unleash their clients’ full potential.

With over 20 years of executive leadership for global fintechs, Amanda is consistently recognized as an industry expert in Product Development, Design Thinking an, User Centric Product Strategy. She has a track record of driving top-line revenue growth by delighting customers with innovative, user-centric products.

Earning her master’s degree in Technology Management from the South Dakota School of Mines and Technology early in her career, she has since utilized her six sigma, lean manufacturing technical background to scale a variety of products and services from online universities to fast-paced startups.

Amanda, her wife, and two children currently reside in Kansas City, MO.  She is a lover of sports, outdoor activities, art, and music making her an amateur tinkerer who is always very busy.

“My Financial Virtues profile was a stark reminder of my Affinity Bias at play when planning with my Financial Advisor for retirement.  I grew up in a small family business, and so I often attribute significant wealth building opportunities with being an entrepreneur and therefore quickly dismiss great, strategic recommendations for my family because it is less familiar to me.”