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Dr. Lamar Pierce

Dr. Lamar Pierce is an economist and behavioral scientist focused on improving productivity and sales performance through experimentation and data analytics.

Lamar is Professor of Organization & Strategy at Washington University in St Louis, and was previously on the faculty at University of Texas and Carnegie Mellon University and a Non-Resident Senior Fellow at the Brookings Institution. He has published over forty peer-reviewed papers in economics, psychology, and management. His industry positions include operations management at Boeing, VP of Business Services at Wellspring, and Scientific Advisor at CivicScience and Maritz. Lamar holds a PhD from the Haas School of Business at the University of California at Berkeley as well as economics and music degrees from the University of Puget Sound.

At Atlas Point, Lamar’s focus is on enabling Financial Advisor expertise through principles of behavioral economics and psychology.

Lamar lives in St Louis with his family and enjoys hiking, piano, and playing Minecraft with his son.

“My Financial Virtues profile revealed my need to more frequently update data and evaluations on existing financial investments, as well as to better hedge risk on uncertain investments with large downsides.”