Liz Strait, PhD

As Atlas Point’s Head of Behavioral Science, Liz applies key findings from behavioral finance and consumer psychology to provide financial professionals and investors with important insights about their behavior, financial plans, and attitude towards money.

Liz has held faculty positions at both Columbia University’s Graduate School of Business and Colorado State University’s College of Business. She has published research on financial decision-making and risk preferences. Liz received her PhD in Marketing from the University of California, Los Angeles and her BA in Economics from the University of California, Berkeley.

Liz lives in Ft. Collins with her family and enjoys hiking, cross-stitching, rockhounding, and true crime documentaries.

“My Financial Virtues profile taught me that I enjoy collaborating when it comes to financial decision-making and that I can be overwhelmed by time pressure and excessive detail.”