OUR STORY
A Journey of Personalizing Financial Services.
Founding
Atlas Point was founded on a simple concept – to create something of value for the industry that we love. To do this, we conducted numerous focus groups and worked closely with Financial Professionals to identify challenges, frustrations, and pain points in financial conversations.
OUR STORY
A Journey of Personalizing Financial Services.
Understanding
We learned that while Financial Professionals may define success differently, they face common concerns regardless of firm or client segment. These findings clarified our core goal of reimagining financial conversations as less intimidating, more empathetic, and personal to each investor.
OUR STORY
A Journey of Personalizing Financial Services.
Growing
In pursuit of this goal, we strive to help Financial Professionals consider each client’s unique way of thinking about financial decisions. With deeper understanding, Financial Professionals can start better conversations that efficiently address goals and tactfully respond to behavioral tendencies.
OUR STORY
A Journey of Personalizing Financial Services.
Researching
Our leadership team has collectively consulted with 40+ firms in the financial services industry. We are a team of curious PhDs, economists, and data scientists who eagerly examine the changing wealth management landscape in search of opportunities to optimize the financial experience.