Complement your Risk Tolerance Questionnaire with Uncertainty Mindset™ to enhance client loyalty and increase the adoption of your recommendations.
Uncertainty Mindset™ offers a more holistic picture of a client’s perceptions and approaches to risk and is more effective at explaining behavior.
Perceived Benefits
Perceived Benefits is a score that represents an individual’s average optimism regarding investment risks.
Perceived Risk
Perceived Risk is a way to measure how likely a person thinks it is they will lose money when investing.
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Because risk and uncertainty lie at the center of many financial decisions, this product is a natural fit with Atlas Point’s mission to enable Financial Professionals with personalized behavioral financial insights and coaching to improve their client’s financial journey.
Book a demo[1] White, A. (2023). 77% of Americans feel anxious about their financial situation. CNBC.
Atlas Point’s new Uncertainty Mindset™ tool is a short, easy, intuitive survey assessing a client’s approach to financial uncertainty. From the survey, Financial Professionals can uncover a client’s level of perceived risk and perceived benefits for financial risks generally. Based on these perceptions, each client is categorized into one of nine Uncertainty Mindsets™. Uncertainty Mindset™ allows for easy segmentation and a general understanding of a client's feelings about potential financial risks. Uncertainty Mindset™ is focused on deep insights, client engagement, and data-driven behavioral coaching opportunities.
The Uncertainty Mindset™ assessment is distinct from a traditional RTQ. First, it is focused solely on feelings about uncertainty, financial risks, and beliefs regarding potential economic risks—it does not include suggested allocations or the ability to link the survey output directly to a client’s portfolio. Second, it does not measure risk capacity or consider the client's resources for taking on financial risk. Uncertainty Mindset™ is not meant to replace existing RTQs. The main insights from Uncertainty Mindset™ are focused on subjective responses to financial risks, not a client’s tolerance for taking on those risks. Instead, Uncertainty Mindset™ can act as an engagement tool—RTQs can give you a score, but they can’t tell you about the emotional or psychological inputs behind that score. Uncertainty Mindset™ allows you to understand the perceptions and beliefs that underlie a client’s approach to risk.
The Uncertainty Mindset™ reports will give you information on a client’s risk perceptions (how risky they believe investment risks are), their level of optimism regarding financial risks (the level of benefits/reward they perceive in financial risk-taking), an indication of the emotionality of their response to financial risks; the weight they put on losses relative to rewards (i.e., loss aversion); how they compare to the average individual on perceived risk and perceived benefits; and their likelihood of taking any given financial risk. The report will also provide you with a segmentation for the client—they are categorized into one of nine Uncertainty Mindsets™, which are determined based on perceived risk and perceived benefits. This allows a Financial Professional to identify and segment clients quickly based on their perceived relationship between risk and reward and their relative standing in the general population on those variables.
No. Uncertainty Mindset™ does not measure an individual’s risk capacity. However, perceived risk is immune to income effects (i.e., within a given domain, such as financial risks, individuals will have a stable risk perception regardless of their income or ability to take financial risks). This is because this score is perception-based, and the level of income an individual has is already integrated into their subjective response to financial risk. In our Financial Professional report recommendations, we qualify certain statements to provide guidance given different risk capacity scenarios.
The client scores will be numerical outcomes, one score indicating the client “Perceived Benefits” and the other score indicating the client “Perceived Risk.” The scores will provide a summary of what the outcome means and will allow a Financial Professional to understand their clients’ perceptions and relate to a client’s willingness to take on financial uncertainty.
Atlas Point receives all survey responses. No personal financial information is collected. Survey data is used by Atlas Point to generate the reports. The data is not used for marketing purposes, and any collected information is secured using leading security practices.